Our story

Meluzza was founded in New York by Paula Doebrich in 2024. It was born out of a desire to create jewelry that carries a deeper meaning. In a market oversaturated with items that look alike, we want to bring back jewelry as an expression of self.



Jewelry used to carry a profound meaning but as fashion became faster, jewelry followed. In the process, we lost the magic that came with purchasing or being gifted jewelry that would become part of our story.



Meluzza celebrates jewelry as an expression of love, a promise, a milestone, a memory of loved ones, and so much more. We want to revive this personal connection with jewels, allowing you to build your own collection that will tell the story of you.

The vision

Meluzza aims to create a space for self-expression. Instead of creating more of the same, we create unique products that let your personality shine.


Our jewelry is made to be worn with unapologetic confidence, helping you express how you want the world to see you. 

Who is Meluzza?

An enthusiast of myths, stories, and fairytales, Paula infused her brand with the elements that fascinate and inspire her. Meluzza is a fusion of two powerful symbols: Melusine and Medusa.


Melusine, a mermaid from European folklore, symbolizes the city of Warsaw. The city has a deep meaning to Paula as that's where her family's roots are. Embracing her heritage, she infuses small elements of her childhood into the jewelry that bring her closer to her own story.


Medusa, often believed to be the protector of women's secrets, represents feminine power. It takes strength to express yourself unapologetically, and when in doubt, Medusa protects by acting as the evil to repel evil.


Two powerful myths, combined with our founder's own journey of retaking her power, Meluzza stands for the emotions our jewels are meant to awaken: bold, confident, adventurous, yet also delicate and wonderfully curious.

Our founder

Paula’s path to jewelry design was shaped by a career that included over a decade of modeling, followed by studies and work in public health and nutrition.


By her early 20s she had lived in multiple cities across three continents, working for some of the biggest names in fashion. After deciding to step away from the world of fashion, Paula dedicated herself to working as a clinical dietitian and researcher. But it was in jewelry that she found her true calling.


An avid jewelry lover, she discovered that the current market offers only an illusion of choice. Unable to find jewelry that resonated with her, she knew she had the skills to create meaningful jewelry that would have the power to tell unique stories.


When she let her creativity take the lead, Paula knew she had arrived where she was always meant to be. Finally able to express herself, her jewelry tells a story of rebirth, self-love, and taking back your power.


In her work as a designer, Paula combines her creativity with the desire to empower others to be their best selves. Her jewelry embodies unapologetic confidence and playful grace. By infusing personality into each piece, she knows her jewels will continue to tell stories for many years to come. 

Designed with love

Each piece is designed by hand using the traditional gouache technique.

Produced in New York

Our jewelry is produced in the heart of New York City by skilled craftsmen.

One of a kind

All of our jewelry is made to order and designed uniquely for you.

Ethically sourced materials

Our rare gemstones are sourced ethically, supporting mining communities to thrive.

Share by: